Brompton Bicycle
Designers and makers of the iconic 'Made in London' Folding Bike, Brompton Bicycle, engaged 4Cubed.Co Consultancy to accelerate multiple strategic projects, including their Digital Transformation, Brexit Transition and ERP Transformation to enable their ambitious growth plans.
Digital E-commerce Transformation
Overview
Brompton faced the challenge of accelerating its digital transformation and direct-to-consumer (DTC) vision to "Go Faster” and turn “Digital 2025’ into “Digital 2024” and achieve the global e-commerce sales of £100 million by fiscal year 2027.
Project Marlin was born and Brompton needed programme management support to kick start the work across Marketing, E-Com, Customer Service, Digital, Retail, Finance, Logistics, US, EU, APAC workstreams and multiple agencies.
Outstanding programme manager ... excellent balance of structured approach, collaborative people skills, adaptability and calm demeanor in high-pressure situations were invaluable”
Time to go-live
Faster end-to-end customer journey
Faster content updates
The Work:
Report to C-level Leadership Team
Define New Target Operating Model
Optimise Customer Journey, KPIs and Ownership
Develop Execute All Workstream and 3rd Party Agencies Plans
Define Legal Business Structure to Support E-commerce
Establish Logistics Structure to Support Stock Fulfilment
Gather Requirements and Produce Request for Proposal (RFP)
Assess Potential Technology Stack and Shortlist Vendors
Evaluate Business Case, Select Partners and Agree Contracts
Oversee Development, Testing and Lead Launch Readiness and Implementation
The Solution:
Onboarded PSBWeb Consulting to Advise Website Best Practice
Benchmarked New E-commerce Operating Model
Setup New Legal Business Structure and Optimised Logistics Operations
BigCommerce, Vue Storefront, Bloomreach CMS, Algolia Headless Composable Platform
New eCommerce Storefronts in the US, Singapore and UK markets
Brexit Transition
Overview
For many businesses like Brompton, the uncertainty about a BREXIT deal or no-deal scenario meant the clock was rapidly ticking toward a confirmed date for exit from the EU. So with only 3-months to go engaged at short notice to deliver the cross-functional requirements and get BREXIT done!
When all else were struggling ... the only one getting BREXIT done!
Rapid time to completion
New EU structure and operating model
Minimal operational disruption in EU
The Work:
Report to C-level Leadership Team
Lead Heads of Departments
Manage Commercial, Digital, Finance, Legal, Operations, Logistics, People Workstreams
Oversee 3rd Party EU Fiscal Representative Registration and Licence Activity
Ensure Changes to Pricing, Ecomm, IT System, VAT, B2B and B2C Tax Setup, Trade Compliance
Ensure Changes to Customer Service, Legal Contracts, Staff Guidance, EU Policies and Procedures
ERP Transformation
Overview
Brompton's vision to transform the way people live in cities could not be achieved unless they accelerated product innovation and doubled their production volume by 2025. Hired to rescue the behind-schedule Project BERT ERP programme to implement the Infor CSI systems and enable the required business transformation and integration of their new processes, systems and ways of working.
“Wasn't flustered by the scale of the challenge and did a phenomenal job driving the project forward... technical knowledge and ability to bring the team along were particular strengths
Delivered in Pandemic
Departments
Users
The Work:
Report to C-level Leadership Team
Lead Large-scale Business Change and Implementation Plans
Manage Solution, Integrations, Data, People Readiness
Manage Statement of Work (SoW) with On/Offshore Vendors
Ensure Project Teams Complete Required Tasks On-Time
Ensure Staff were Informed Confident of New Ways of Working